Siva, with his 33-plus years of diverse experience in government and corporate
sectors across the globe is recognized as a veteran in the
FinTech & Insurance Industry for several decades. He is a
Digital Transformation advisor to several Government and
Private Financial institutions in Kingdom of Saudi Arabia
and beyond. He has worked across Technology, Digital,
Design, Martech and E-commerce as COO, CIO & CDO for
over 20 years. He has worked across North America, Saudi
Arabia, Europe, India, Asia & Far East successfully growing and transforming
global businesses.. He has digitally and physically grown organizational value
by setting up Digital Factories and Design Studios, Marketing labs that discover,
design, deliver, and grow products, solutions and services. In his journey of
transformation, he has developed and successfully grown over 100 full-fledged
products across diverse fintech and Insurtech domains and geographies,
delivering market leadership to his organizations. This has resulted in several
awards to himself and also the organization such as Gartner, IDC, InsureTek to
name a few. He has also advised and guided almost all the major insurers across
the world on their digital transformation. When Abdullah asked the question
of what makes a product a success, it kindled his interest to put together the
approach and framework he has been using during his life journey
